&SONS launched the resale experience their customers had been asking for - take-up was instant, and the brand saw results fast through their community-powered platform.
products listed in 4 weeks
products listed in 4 weeks
products listed in 4 weeks
products listed in 4 weeks
Wyse London has always been more than a clothing brand. It is a world built around joy, connection, and style that lasts. Their customers feel a strong bond with founder Marielle Wyse and with each other. But when they traded Wyse pieces, it happened elsewhere on platforms where the brand had no presence and no part in the conversation.
Wyse wanted to change that.
With Wyse London Preloved, customers can now buy and sell directly with each other on Wyse’s own website. This keeps the community together, keeps clothes in circulation, and keeps customers coming back
Instead of scattering across resale sites, Wyse customers now have a dedicated space to
connect, trade, and share their wardrobes inside the brand they love.
One hundred and ten percent of the sale value goes back to the seller in Wyse credit. This
encourages a one-in-one-out wardrobe refresh that is both joyful and sustainable.
From past season gems to unique one off finds, Preloved lets customers shop each other’s
style, discover hidden treasures, and share the stories behind the clothes
Kara Groves, CEO
"It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes"
Continue provided Wyse with a fully branded, customer-to-customer resale space that is
seamlessly integrated into their site and powered and managed behind the scenes.
Pre-filled listings, verified product histories, and smart pricing mean selling takes seconds.
Exclusive drops and email updates keep buyers excited to return.
In just over a month, Wyse turned Preloved into a new revenue stream, generated thousands of
listings, and deepened loyalty across their most engaged customers.
Wyse London Preloved did not just launch resale. It brought the brand’s community home.
Powered by Continue, Wyse created a space where loyal customers can talk, trade, and treasure their clothes for longer. This keeps the joy of Wyse alive and builds loyalty that lasts.
