Sarah Haran’s VIP customers were already trading on their Facebook Group. By launching a branded resale platform, they gave them a better experience, increased LTV, and brought that activity back under brand control
45x annual ROI
increase in LTV
spend above store credit
&SONS launched the resale experience their customers had been asking for - take-up was instant, and the brand saw results fast through their community-powered platform.
60× annual ROI
products sold in 8 weeks
sell-through rate
OOSC turned resale demand into a new revenue stream, capturing aspirational customers and increasing LTV. With resale and excess stock listed side by side, OOSC now drives sustainable growth while controlling its community economy.
9× annual ROI
of buyers new to brand
increase in LTV
S&G launched resale to boost conversion and retain customers. Giving shoppers the confidence they can recoup value later supports higher price points and keeps customers engaged as their needs evolve.
20× annual ROI
listings in the first month
increase in LTV
By reclaiming control from third-party platforms, Style Cheat now protects brand value, reduces returns, and unlocks new customer acquisition - all with minimal lift from the team.
24× annual ROI
listing value vs Vinted
of buyers new to brand
With peer-to-peer resale already happening on third-party sites, Tiba + Marl brought the experience in-house - boosting LTV, managing excess stock, and keeping customers in their ecosystem, all without adding operational strain
12× annual ROI
excess stock sell-through
increase in LTV
The Knotty Ones responded to growing customer demand for circular options. They quickly set up a fully managed, peer-to-peer platform. The result? A seamless resale experience that empowers their loyal community, extends product lifespans.
16× annual ROI
sell-through rate
of buyers new to brand
IDG launched a branded resale platform to regain control of the customer experience. With sample stock integrated, store credit incentives, and verified products, IDG now delivers a premium circular model that drives deeper loyalty.
32× annual ROI
excess stock sell-through
increased LTV
